This is used throughout the site and where necessary long names will be clipped so keep it short if possible.
Although it is never seen on the site this field has two important functions. It is used for searches and provides alphabetical order in lists.
This is not the place for opinions, soon there will be a whole review system for that. If you're one of these people who can properly describe a beer in words we'd all like to see your tasting notes. If not, a brief description of style, colour or whatever will do.